AUTOMOTIVE: HONDA.(Special Report: Green Marketing)(American Honda Motor Company Inc.) From: Advertising Age | Date: June 9, 2008| Author: Halliday, Jean | COPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Byline: JEAN HALLIDAY

American honda motor co. snared the Union of Concerned Scientists' biennial award for America's Greenest Automaker in 2007-for the fourth time in a row. Nice run, but unlike many automakers dabbling in greener product, Honda is already moving on to phase two, with cars such as its FCX Clarity hydrogen-fuel-cell, emission-free sedan.

"Our commitment is more for the long term,'' says Barbara Ponce, manager-corporate advertising at Honda. H...

Related newspaper, magazine, and journal articles from HighBeam Research

	Commentary: Tech Talk: Honda's Zero-Emission Vehicle due in June 2008 The Daily Record (Baltimore) ; As gas prices rise past $4 per gallon, many consumers are rushing to trade in their gas-guzzling SUVs for more fuel efficient, eco- friendly cars. Many are opting for the popular hybrid vehicles, which rely on a gasoline-powered engine combined with an electric motor. Hybrid vehicles are typically
	Honda starts assembling hydrogen fuel-cell cars International Herald Tribune ; Martin Fackler The New York Times Media Group International Herald Tribune 06-18-2008 Honda starts assembling hydrogen fuel-cell cars Byline: Martin Fackler The New York Times Media Group Edition: 1 Section: FINANCE/BUSINESS TAKANEZAWA, Japan -- It looks like an ordinary family sedan, costs more to
	Honda rolls out hydrogen-powered car Company gets a jump on answering demand for fuel-cell vehicles International Herald Tribune ; Martin Fackler The New York Times Media Group International Herald Tribune 06-18-2008 Honda rolls out hydrogen-powered car Company gets a jump on answering demand for fuel-cell vehicles Byline: Martin Fackler The New York Times Media Group Edition: 4 Section: FINANCE/BUSINESS TAKANEZAWA, Japan --
	Honda goes greener with emission-free sedan. Waste News ; Byline: Jean Halliday American Honda Motor Co. snared the Union of Concerned Scientists' biennial award for greenest automaker in America in 2007 for the fourth time in a row. Nice run. But unlike many automakers dabbling in greener products, Honda is already moving on to phase two, with cars such
	Honda FCX Clarity ; Honda's hydrogen-powered FCX Clarity is less green than its publicity claims. How do we generate the electricity to make its fuel? Belfast Telegraph ; Certainly, it could not have picked a better week to announce that the first hydrogen-powered FCX Clarity was rolling off the production line - what with those noble pound(s)40,000-a-year truck drivers blockading refineries in a heroic bid to fund extensions to their Majorcan holiday homes, and oil

See all results.