Like father, like daughter: Di Milo Shoes' Mari-Lourdes Rodriguez aims to prove she can duplicate the success of the family business in Puerto Rico in her new home in Florida.(Company Profile)

Footwear News | February 5, 1996| | Copyright

MIAMI (FNS) -- Di Milo Shoes doesn't have the name recognition on the mainland that its sister operation, Almacenes Rodriguez, does in Puerto Rico. But maybe it's just a matter of time.

If Di Milo general manager Mari-Lourdes Rodriguez has anything to say about it, the four-unit Miami-based chain will continue its metamorphosis from a losing proposition to a promising, expanding retail operation.

Thus far, Rodriguez has had a lot to say. Her marketing acumen and shoe business background are largely responsible for Di Milo's turnaround.

Today, the chain ...

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