Bellini's new owners target career women.(shoe brand)

From: Footwear News | Date: February 5, 1996| Author: Sender, Isabelle | Copyright information

Former Jasmine Ltd executives are reintroducing and repositioning the Bellini women's shoe brand, best known for its Brazilian-made flats in the eighties. They will target Bellini's existing customer base, now aged 25-45, with a wide range of dress and casual leather uppers. Prices will range from $25 to $35 for boots and $15 to $25 for shoes. The brand will be manufactured in China under the auspices of 3C's International Ltd.

NEW YORK -- The Bellini brand, renowned for its Brazilian...

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