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Bellini's new owners target career women.(shoe brand)
Footwear News
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February 5, 1996|
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COPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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NEW YORK -- The Bellini brand, renowned for its Brazilian-made flats in the 1980s, has re-emerged in time for fall 1996 with new owners and new sourcing for its now older and wiser consumers.
"We are going to target that same customer who bought Bellini in the '80s," said Wally Clark, principal of WJC & Co. L.L.C., Key West, Fla., who purchased the Bellini trademark from M.C. Shoe Co., St. Louis, for an undisclosed amount on Jan. 1.
"It was a junior brand then. We fell into it, but today that consumer is in the workplace, aged 25 to 45, and recognizes the name," ...
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