Advertising media workbook and sourcebook, 2d ed.(Brief Article)(Book Review)

From: Reference & Research Book News | Date: May 1, 2008 | Copyright information

9780765620347

Advertising media workbook and sourcebook, 2d ed.

Kelley, Larry D. and Donald W. Jugenheimer.

M.E. Sharpe, Inc.

2008

292 pages

$39.95

Paperback

HF5826

While Kelley (U. of Houston) and Jugenheimer (Texas Tech U.) have created the second edition of this media planning workbook to be used with their textbook Advertising Media Planning: A Brand Management Approach, ...

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