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A cross-cultural theory of voter behavior.(Brief Article)(Book Review)
From:
Reference & Research Book News
| Date:
May 1, 2008
| COPYRIGHT 2008 Book News, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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9780789027351
A cross-cultural theory of voter behavior.
Cwalina, Wojciech et al.
Haworth Pr.
2008
252 pages
$59.95
Hardcover
JF1001
The role of the media in deciding elections is well established. Cwalina and Falkowski, both professors of marketing psychology at the Warsaw School of Social Psychology and Newman, author of The Marketing of the President and professor of marketing...
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