New lessons learned in school milk and vending: with flavored milk being reformulated, there is plenty of opportunity for growth in the special channels.(Special Feature)

From: Dairy Foods | Date: February 1, 2008| Author: | Copyright information

Flavored milk can be a healthful, nutrient dense and exciting product. Just ask anyone who makes it and sells it. But as the U.S. has struggled for a grip on the obesity problem, flavored milk has also been a potential target due to its high caloric count and sugar content, so much so, that efforts to grow milk sales in channels like school lunchrooms and vending machines have been in somewhat of a limbo in recent years.

All that's about to change.

And for school milk that's particularly important, as flavored milk makes up about 70% of all the milk sold in school ...

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