Expansion strategy for Marisa Christina: revitalizing Vittadini.

From: WWD | Date: January 22, 1996| Author: Ozzard, Janet; Seckler, Valerie | Copyright information

Adrienna Vittadini has been sold to Marisa Christina Inc for $19 million in stock and cash, but this price could rise depending on how profitable the company is in 1998 and 2000. Vittadini will gain a better financial foundation and more clout to ward off competition from leading clothing manufacturers, such as Liz Claiborne and Jones New York. Vittadini did well in 1990, with $115 million in volume, but this figure has declined since then.

NEW YORK -- Marisa Christina Inc., a mid-siz...

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