Beyond the "genocide Olympics"; Business and human rights. From: The Economist (US) | Date: April 26, 2008 | COPYRIGHT 2008 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

As the row over corporate sponsorship of the Beijing Olympics shows, firms are increasingly expected to take a lead in promoting human rights

BY THE standards of any previous boss of Coca-Cola, Neville Isdell is remarkably enlightened. Under his leadership, the soft-drinks giant has adopted a strategy of extending access to water supplies in the developing world, especially in Africa, where Mr Isdell spent 26 years. It is an active member of several organisations committ...

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