Emerging-market indicators.(24 emerging nations: GDP, trade balance, foreign reserves, foreign exchange data; videocassette recorder penetration in 27 nations)(Brief Article)

The Economist (US) | December 2, 1995 | Copyright

VIDEO RECORDERS Almost 25% of the world's 317m households with a video-cassette recorder (VCR) are in the United States, where an astonishing 82.9% of homes now owns one. Of the world's TV-owning homes, 37.1% own a VCR according to Screen Digest, a media magazine. The pop technology now in its 20th year, may be some guide to the prospects for other new media hardware. From market inception, VCRs took between seven and 11 years to achieve 20% penetration of households with TV sets in European countries. Other media technologies are unlikely to be taken up much faster. On the ...

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