The new organic ethos: as demand increases, this refrigerated and frozen food subcategory follows a new set of rules.(product development SOLUTIONS) From: Refrigerated & Frozen Foods | Date: March 1, 2008| Author: Chapin, Carolyn | COPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

The days of organic foods being associated with a fringe hippie lifestyle and being sold only at natural food stores are over. Today, organic foods are purchased by a diverse group of consumers in both natural food stores and traditional grocery stores across the U.S.

"Organic is morphing--it's something that isn't appealing to just a certain demographic anymore," says Laurie Demeritt, president and chief operating officer of The Hartman Group, a Bellevue, Wash.-based co...

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