Once a champ always a champ: Muhammad Ali Rotisserie Chicken is a knockout in the fast-food ring.(new business enterprise by the former boxing champion)

Black Enterprise | December 1, 1995| | Copyright

Muhammad Ali Rotisserie Chicken is a knockout in the fast-food ring

The former heavyweight champ who intimidated his opponents with his "float like a butterfly, sting like a bee" agility is now wooing customers with his great tasting chicken. Opened a year ago, Muhammad Ali Rotisserie Chicken in Silver Spring, Md., is the first of several fast-food restaurants worldwide to carry Ali's name.

At least three new restaurants are slated to open in Atlanta in time for the 1996 Olympic games. Plans are also in the works to build outlets in Saudi Arabia and South Africa ...

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