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New twists energize depilatories.(SUPPLY SIDE)
MMR
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March 24, 2008
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COPYRIGHT 2008 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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NEW YORK -- With their appeal to women and, to a considerably lesser extent, men, depilatories account for a significant slice of the grooming market.
Suppliers are betting that new innovative products will help drive sales further.
Henry Kiwarkis, president of the LifeSource Group US Inc., which markets Nad's depilatories for both men and women, points out that the category sales are 5% over the last year despite a difficult economy. Nevertheless, he acknowledges depilatory suppliers face challenges expanding their products in a market still dominated by ...
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