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The art of the self-mailer: how to grab attention step-by-step. (direct mail for political campaign literature)
Campaigns & Elections
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September 1, 1995|
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COPYRIGHT 1995 Campaigns & Elections, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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You've got five seconds. Somewhere between the mail box and the garbage can you've got to grab their attention. Your competition: the latest People magazine.
Your target voter probably isn't much interested in a civics lesson. If you want to win this race, you'll have to hook them in and deliver a message before they even notice it's a piece of political direct mail.
Tough, yes. Impossible, no. Done well, direct mail has the potential to move voters as quickly and forcefully as the best television ads. In one race last year, two pieces of mail tripled an ...
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WHO launching massive immunization campaign as Africa polio outbreak spreads
News Wire article from: AP Worldstream
; ...massive immunization campaign Monday targeting 63 million...Savannah's of central Africa's Congo. "The countries...free countries from the north of Nigeria," WHO spokeswoman...telephone from Geneva. "Africa has had a tremendous...Niger and Egypt in Africa. Fewer than 800 cases...
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Polio eradication campaign launched across Africa
News Wire article from: Xinhua News Agency
; Polio eradication campaign launched across Africa JOHANNESBURG, Feb...immunization drive ... across Africa gained greater urgency...for West and Central Africa, as saying. The Democratic...immunize children in the north and south. Earlier this...
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FAO intensifies locust campaign in West Africa.
M2 Presswire
; ...infested by locusts in West Africa. Nearly 500,000 hectares...locust swarms moved into north-west Mauritania...is drying up towards North-West Africa. Locust hopper bands...substantially to the locust campaign. Two aircraft have...impact of the control campaigns on people and the ...
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A war by air, sea... and sand This accomplished history confirms that the campaign in North Africa was no mere sideshow, says Max Hastings
Newspaper article from: The Sunday Telegraph London
; THE 1941-43 CAMPAIGN in North Africa exercises an extraordinary fascination over the British public...least Monty, finally triumphed. Almost everyone else views North Africa, as Hitler did for so long, as a sideshow. Rommel's Afrika...
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 "The Birmingham Post (England)")
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Turning point in the desert war; Fighting The Desert Fox Rommel's Campaign in North Africa from April 1941 to August 1942. By John Delaney (Cassell, pounds 20). Reviewed by Ross Reyburn.
Newspaper article from: The Birmingham Post (England)
; Akey but hardly over-publicised turning point of the Second World War was the North Africa campaign. Here John Delaney offers an interesting account of the desert war before the first great Allied victory of the war when Britain...
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Road Safety Campaign Launched in S. Africa
News Wire article from: Xinhua News Agency
; ...Deputy President Jacob Zuma on Tuesday launched a campaign to boost road safety in South Africa, where more than 9,000 people die on the roads...minibus taxi crashed into a stationary trailer in North West Province on Monday, adding that the accident...
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Star Alliance Launches Visit Southern Africa Campaign.
PR Newswire
; ...Visit Southern Africa campaign to promote travel to Southern Africa and underscore the...plan your next trip to Africa, long considered a...spectacular wildlife in South Africa, all in one trip...from their respective North American gateway airports...
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US steps up Africa campaign.(antiterrorism measures)
Magazine article from: The Middle East
; ...riches--have spurred US counter-terrorism campaigns in North and West Africa. THE UNITED STATES MILITARY REcently wrapped...exercise with 2,100 troops from nine states in North and West Africa. Operation Flintlock, which ended on 30 June...
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US steps up Africa campaign
Magazine article from: Middle East
; ...oil riches - have spurred US counterterrorism campaigns in North and West Africa. THE UNITED STATES MILITARY REcently wrapped...exercise with 2,100 troops from nine states in North and West Africa. Operation Flintlock, which ended on 30 June...
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Ivory Coast imposes ethnic-purity campaign.(World)(Briefing/Africa)
Newspaper article from: The Washington Times
; ...enforcing an anti-immigrant campaign stopped him, recognized...tension in one of West Africa's most stable and wealthiest...in the largely Muslim north were barred from taking...shocked the rest of West Africa." The country's 13...Malinka or Mandes of the north, who control small commerce...
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