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Hermes readies 24 Faubourg for U.S.
WWD
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January 12, 1996|
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COPYRIGHT 1996 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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NEW YORK -- Hermes will begin rolling out its latest women's fragrance Sunday in hopes of giving its small but growing U.S. business a major boost.
The fragrance, called 24 Faubourg in a reference to the address of the firm's Paris flagship store at 24 Rue du Faubourg Saint Honor', went on sale two weeks ago at the Hermes store here, and is due to be introduced at Saks Fifth Avenue and Neiman Marcus.
Distribution will subsequently be expanded to some Nordstrom doors and Bergdorf Goodman and Barneys New York by Valentine's Day on Feb. 14.
Hermes now has a ...
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