Mushroom Council partners with Weight Watchers.(mushroom council update)

From: Mushroom News | Date: March 1, 2008 | Copyright information

The Mushroom Council will partner with Weight Watchers, the world's leading weight management partner, as the official Pick of the Season sponsor from July through September 2008. The Council's Pick of the Season program is designed to support the Treasure Health, Treasure Mushrooms marketing platform by highlighting Weight Watchers' endorsement of mushrooms as a healthy food.

As part of the communication, one of mushrooms' hidden treasures will be highlighted--the fact ...

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