Now playing: the bottom line.(WORDS IMAGES)(oligopoly in the American mass media industry)(Critical essay) From: USA Today (Magazine) | Date: March 1, 2008| Author: Saltzman, Joe | COPYRIGHT 2008 Society for the Advancement of Education. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

IF THE WRITERS GUILD of America strike proved nothing else, it once again put a spotlight on how most of what we see and hear is controlled by about seven worldwide conglomerates. The Hollywood and New York writers learned quickly that they were not really bargaining with people who are concerned about movie and television content. Instead, they were sitting at the table with corporation lawyers who could not care less about the product or who produced it. The old Hollywood moguls m...

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