7 steps to CRM success: how to apply CRM principles in your department to make it work for you.(customer relationship management)

From: 24x7 | Date: March 1, 2008| Author: | Copyright information

What is customer relationship management (CRM)? How relevant is it to your biomedical/clinical engineering organization? CustomerThink.com defines CRM as "a business strategy to select and manage customers to optimize long-term value." However, as president of a firm that specializes in business growth strategies and CRM consultation, we prefer to define CRM as a process that encompasses an over-all business philosophy, articulated by a business strategy, and executed by a set of applications that are powered by the right mix of business processes, software products, and support. ...

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