Unilever invest in Marmite with their mate Westfalia Separator.

Food Trade Review | January 1, 2008 | Copyright

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YOU EITHER LOVE IT OR hate it, according to the legendary advertising campaign that has raised the Marmite brand to iconic status in the UK. Fortunately for Marmite brand owner, Unilever UK, it seems that everyone loves it, so much so that sales of the 105 year old brand confine to grow--even before jars of St Patrick's Day, special edition Guinness Marmite, were flagged on Ebay as collectors items when supermarket shelves were laid waste by Marmite fans.

However as custodians of such a powerful brand Unilever UK were faced with a ...

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