Refocus at V&b; niche player goes for casual appeal. (Villeroy & Boch dinnerware and crystal) From: HFN The Weekly Newspaper for the Home FurnishingNetwork | Date: November 6, 1995| Author: | COPYRIGHT 1995 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright information

Villeroy & Boch Tableware Ltd. wants to market moderately-priced china and crystal to suit American tastes, according to Philippe Schaus, new president of the German company's US branch. New lines of casual china sell for $79 to $109 a place setting. Also, V&B's crystal prices will run from $12 to $27 each in spring 1996 at department stores and at the company's 35 retail outlets in the US.

New York--A new management team at Villeroy & Boch, an upstairs niche tabletop supplier, is repositioning both its dinnerware and crystal lines to reflect the taste of American consumers, who are ...

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