Q&A: what keeps boomers tuned in? `TV Generation' Has Varied Tastes.(Special Report: Baby Boomers)(Interview) From: TelevisionWeek | Date: February 18, 2008 | COPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright information

Byline: Allison J. Waldman

Nearly 80 million Americans comprise the baby boomer generation-men and women born between 1946 and 1964. These are the people who are truly the television generation, having grown up with the industry. They have no memory of life before TV. They are also the most affluent watchers of television.

So how do today's programmers, network executives and creative pros engage this influential market? What keeps boomers tuned in? Those were some of the questions addressed by David Marans, executive vice president of IAG Research, in a recent interview ...

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