John Corcoran.(2008 Medical Advertising Hall of Fame) From: Medical Marketing & Media | Date: February 1, 2008| Author: | COPYRIGHT 2008 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright information

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John Corcoran might be called the Johnny Appleseed of medical advertising. Corcoran spent four decades in pharmaceutical promotion, at companies and medical ad agencies alike, and invented the international market for medical advertising virtually single-handedly.

The New Jersey native began his long career in pharma marketing in 1964, joining Lederle Laboratories as a sales rep fresh from the Marine Corps, where he was a First Lieutenant (he stayed on in the reserves and later made the rank of Captain). At Lederle, where he detailed Declomycin and ...

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