Bundling boom.(software bundling) From: HFN The Weekly Newspaper for the Home FurnishingNetwork | Date: October 30, 1995| Author: | COPYRIGHT 1995 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright information

Software bundling enables both software and hardware companies to boost sales and differentiate their products. Some software companies rely on bundling for the majority of their sales, while other software firms create unique operating system enhancements for particular brands of computers.

For both hardware and software manufacturers, software bundling has taken on an increasingly important role in enticing people to buy PCs, according to computer industry observers.

Acer america, which in 1994 preloaded about 10 titles onto its Acer Acros line of family PCs, has this year bundled ...

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