Such a perfect Sunday; AS WE LAUNCH OUR GREAT NEW TV ADVERTS WE ASK OUR READERS WHAT MAKES TODAY SPECIAL.(Features)

From: Sunday Mail (Glasgow, Scotland) | Date: February 17, 2008 | Copyright information

IT'S our favourite day of the week...and Sunday just isn't the same without the nation's favourite read.

Last night the Sunday Mail launched a brilliant new TV ad campaign focused on what makes Sunday special for our 1.5 million readers.

The first profiles a farmer in Pitlochry enjoying the paper in his van and a mum and daughter pouring over a copy in their bedroom.

John McAulay, a member of the creative team who made the advert, said: "More than any other day of the week Sunday is the day when people are liberated from the weekly grind.

"Our new adverts reflect ...

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