Easter Seals transforms the telethon.

From: Fund Raising Management | Date: September 1, 1995| Author: | Copyright information

The National Easter Seals Society's 1995 Easter Seals' ES Network Celebration telethon marked the organization's 75th founding anniversary. In line with the anniversary, the telethon featured a new format which included several segments such as panel discussions, interviews and how-to segments. The new format proved successful, bolstering the organizers' commitment to continue producing the annual television program.

Easter Seals has enjoyed great success with its telethon. But times change and the organization saw that it had to change too.

Celebrating our 75th anniversary last year ...

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