Gladiators start from the goal line; New Arena Football League team works to put Vegas in the past, create new identity in region.(News)(Cleveland Gladiators) From: Crain's Cleveland Business | Date: February 11, 2008| Author: | COPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright information

Byline: JOHN BOOTH

With the Cleveland Gladiators' home opener three weeks off, general manager Mike Levy is relishing even the smallest victories. With the sales staff of the relocated Arena Football League team making "hundreds of calls per day'' pushing tickets and promotions for the Gladiators, at least fewer people are responding with, "The who?''

"It's really a startup in many ways,'' Mr. Levy said, sitting in the team's Huron Road office across the street from Quicken Loans Arena. "When I got here, there was really no business side.''

Mr. Levy, a two-decade ...

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