How to improve your public relations. From: Air Conditioning, Heating & Refrigeration News | Date: September 11, 1995| Author: | COPYRIGHT 1995 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright information

Public relations (PR) is an essential small-business management tool. Good PR involves performing good deeds and informing others of them. Honesty and promptness is essential to PR success. Tips for improving a firm's public relations include surveying customers, suppliers and employees, getting to know local media people, and participating in community projects.

Public relations is only for the big guys, right? Your business is too small and you have more important things to think about. Wrong. Public relations is an essential tool for small businesses. It can make or break your profit ...

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

	Handbook of Public Relations Magazine article from: Public Relations Quarterly ; Handbook of Public Relations, edited by Robert L. Heath...Robert Heath's Handbook of Public Relations is a misnomer. Quibbling aside...theory and practices in the public relations field. The book is superb, but...
	Strategic Planning for Public Relations / The Public Relations Handbook Magazine article from: Journalism & Mass Communication Educator ; ...D. (2002). Strategic Planning for Public Relations. Mahwah, NJ: Lawrence Erlbaum Associates...344 * Theaker, Alison. (2001). The Public Relations Handbook. London, UK: Routledge. pp...the strategic planning practices of public relations and public relations ...
	Public relations executives view the curriculum: A needs assessment Magazine article from: Journalism & Mass Communication Educator ; "The problem with public relations education is this: When you've taken one public relations course, you've taken them both." Despite...participant in the survey to be discussed here, public relations is the fastest-growing area of study...
	Public relations editorial roundtable Magazine article from: The Business Journal - Central New York ; ...attention, many clients have considered public relations an afterthought, if they consider...advertising agencies and a professor of public relations came together with Norman Poltenson...to discuss the past and present of public relations, its goals and outcomes, and what...
	Misconceptions about public relations, BUSINESS TIMES Newspaper article from: Business Times (Malaysia) ; ...AFTER nearly 12 years in the public relations (PR) business, I have observed...there are misconceptions about public relations' role and what it's supposed to do. This happens even though public relations principles and techniques...
	An Investigation into the Perceptions of Public Relations of Vietnamese Business Managers Magazine article from: Public Relations Quarterly ; ...Vietnam TQPR's (Total Quality Public Relations) blog, an employee mentioned...answer is "PR l g?" or "What is Public Relations?"1 As this writer has documented in earlier articles about public relations in Vietnam, public relations...
	Public Relations in Britain Magazine article from: Journalism History ; L'Etang, Jacquie. Public Relations in Britain, Mahwah, N.J.: Erlbaum, 2004. 275 pp. $59. In Public Relations in Britain, Jacquie L'Etang documents a twentieth-century history of public relations with a primary focus on the contrast between the...
	When public relations becomes government relations Magazine article from: Public Relations Quarterly ; ...dynamics affect the practice of public relations in different regions of the...when practitioners conduct public relations in other nations. To help...practitioners plan for international public relations, this article discusses two...
	Teaching journalism skills courses to new public relations majors Magazine article from: Journalism & Mass Communication Educator ; ...than the notion of bringing public relations into the academic fold. Many of us have been there: Will public relations classes taint the curriculum...approach students interested in public relations? What can they teach them...
	Rethinking public relations curricula: Evolution of thought 1975-1999 Magazine article from: Public Relations Quarterly ; Public relations sequence heads have the luxury of a strong...program of instruction. From A Design for Public Relations Education (1975) to Preparing Advertising and Public Relations Students for the Communications Industry in...

For more facts and information, see all results

Find more facts and information related to the article "How to improve your public relations."