Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry. From: American Journal of Agricultural Economics | Date: August 1, 1995| Author: Piggott, Roley R.; Piggott, Nicholas E.; Wright, Vic E. | COPYRIGHT 1995 American Agricultural Economics Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Equilibrium displacement modeling is used to analyze the effects of incremental advertising expenditure by the Australian beef, lamb, and pork industries in domestic and export markets. The effects on prices, quantities traded, revenues, producer surpluses, and profits net of advertising expenditure are reported. Cross-commodity impacts of advertising are highlighted, including how one industry has to adjust its advertising expenditure to preserve profit levels in the face of increased advert...