AMERICAN EAGLE LAUNCHING CHILDREN'S CONCEPT 77KIDS. From: WWD | Date: January 18, 2008| Author: Tran, Khanh T.L. | COPYRIGHT 2008 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Byline: Khanh T.L. Tran

DANA POINT, Calif. - There's a new kid at American Eagle Outfitters Inc.

Targeting a growing market, chief executive officer Jim O'Donnell said Thursday the company is launching a children's apparel retail concept called 77kids by american eagle aimed at youngsters between the ages of two and 10. American Eagle plans to make the first sale at 77kids.com by early fall with a roll out of the inaugural store next year. The line will expan...