ALPHANUMERIC RESURFACES IN 2008.

From: Daily News Record | Date: January 21, 2008| Author: | Copyright information

Byline: Jessica Pallay

NEW YORK - After disappearing from the collective consciousness for nearly seven years, the young men's lifestyle brand Alphanumeric is relaunching in 2008, with two familiar names at its helm: Alyasha Owerka-Moore and Mirko Mangum. Mangum, who co-owns the Univ shop in Encinitas, Calif., recently left his post as vice-president of sales for the skate brand Zoo York. Owerka-Moore also heads up the San Diego-based Fiberops label.

The duo, which founded Alphanumeric in 1998 to serve the young men's skate and street market, have already floated a ...

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