Battling the brands.(private label women's clothing) From: WWD | Date: September 20, 1995| Author: Tosh, Mark | COPYRIGHT 1995 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Private label women's clothing continues to increase in market share in 1995. A total of $71.8 billion in women's clothing was sold during 1994 and 27.3% or $19.6 billion of this total was private label. A total of $67.6 billion in women's clothing was sold in 1993 and 25.5% or $17.2 billion was private label. From Jan-Jun 1995, women's private label clothing was $9.2 billion or 27.5% of sales.

NEW YORK -- Private label continues to gain market share in women's.

According t...