how do you beat hendrick? here's the formula.

From: The Virginian-Pilot (Norfolk, VA) | Date: February 10, 2008 | Copyright information

Rick Hendrick jokes in a drawl as smooth as sweet tea about the lucky horseshoe he must own.

Truth is, Hendrick is too modest to admit that he, not luck, built the NASCAR empire that lords over the sport.

This 58-year-old car owner gives Rolex watches to 20-year workers, motivates his 550 employees with homespun mottos, equips them with the resources to excel and then collects championships.

He told his employees during a preseason pep talk: You are tied for last place entering the 2008 Sprint Cup season. Not first, as every other team views itself . The notion is ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

Ex-Cowboys Aikman, Staubach Get a Lift From Gibbs Racing
; ...its third NASCAR championship, Joe Gibbs Racing is extending the same favor...said J.D. Gibbs, president of Joe Gibbs Racing. "We figured that since they...Instruments, in turn, will join Joe Gibbs Racing in some joint marketing efforts...
Husqvarna teams with Joe Gibbs Racing.(GREEN INDUSTRY NEWS)
; ...a sponsorship agreement with Joe Gibbs Racing for the 2006 NASCAR season...Husqvarna's agreement extends into the Joe Gibbs Racing Busch Series team, as well...products, and its partnership with Joe Gibbs Racing provides another opportunity...
Joe Gibbs Racing Turned Into Well-Oiled Machine; Son J.D. Is Set to Take Over Thriving NASCAR Operation
; ...a 4-12 record. As founder of Joe Gibbs Racing, however, Gibbs was prepared...working out of a rented garage, Joe Gibbs Racing has grown into a racing dynasty...who was named president of Joe Gibbs Racing in 1997. Coy Gibbs, 31, also...
Tony Stewart leaving Gibbs Racing
; ...Sprint Cup champion's tenure at Joe Gibbs Racing. Team Owner Joe Gibbs and President...Tony in our 12 years here at Joe Gibbs Racing," team President J.D. Gibbs...learned anything from my time at Joe Gibbs Racing, it's that Joe ...
Sprint Podcast Features Joe Gibbs Racing
; ...02-19-2006 Sprint Podcast Features Joe Gibbs Racing WIRELESS NEWS-February 19, 2006-Sprint Podcast Features Joe Gibbs Racing (C)2006 10Meters - http://www...Meredith, VP of operations at Joe Gibbs Racing, as he discusses the benefits...
Schiller-Pfeiffer to serve as Joe Gibbs racing sponsor.(Industry News)
; ...gardening products, will sponsor Joe Gibbs Racing development driver Marc Davis...Series. NASCAR in general, and Joe Gibbs Racing and Marc Davis in particular...said J.D. Gibbs, president of Joe Gibbs Racing. Having Schiller-Pfeiffer help...
Joe Gibbs Racing riding high despite major team changes
; LAS VEGAS - When Joe Gibbs Racing signed Kyle Busch to its already...JGR decided to leave Chevrolet. "Joe Gibbs Racing has always been a GM team, and...overall Toyota program is, the better Joe Gibbs Racing will be." Of course, it's still...
Joe Gibbs team riding high
; LAS VEGAS (AP) - When Joe Gibbs Racing signed Kyle Busch to its already...decided to leave Chevrolet. "Joe Gibbs Racing has always been a GM team, and...Toyota program is, the better Joe Gibbs Racing will be." Of course, it's still...
Gibbs Racing makes change work
; ...race team LAS VEGAS (AP) - When Joe Gibbs Racing signed Kyle Busch to its already...decided to leave Chevrolet. "Joe Gibbs Racing has always been a GM team, and...It assured our teams that Joe Gibbs Racing was here to help everyone, and...
Stewart to leave Gibbs Racing after season
; ...said Wednesday he'll leave Joe Gibbs Racing after this season, his 10th...next season. "I can't thank Joe and J.D. Gibbs enough for the opportunity...anything from my time at Joe Gibbs Racing, it's that Joe Gibbs' saying, 'You win with people...Gibbs, the ...