The Chai mystique moving from eastern culture to the western marketplace: Chai, the perfect combination of creamy lattes and healthful teas, has been gaining popularity throughout the U.S. and Europe. Here, we explore the challenges of perfecting the spicy beverage, from blending and brewing to keeping up with increasing demands.(Chai Trends)(Chai Company ) From: Tea & Coffee Trade Journal | Date: December 1, 2007| Author: Komancheck, Wendy | COPYRIGHT 2007 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

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From humble beginnings of travelers hiking through the Himalayas |to American women remaking the brew on their stovetops, chai truly has the markings of a kitchen table business. Yet, the chai movement is growing as people realize the health benefits of tea and find the warm creamy beverage a welcomed break from traditional milk-based coffee drinks.

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Chai in its Most Basic Form

Jonathon Markh...