GEORGE LOIS DESIGNS FIRST EVER AD CAMPAIGN FOR HUE BRAND WOMEN'S LEGWEAR

PR Newswire | September 11, 1995 | Copyright

Love Song Lyrics Used to Gain Instant Recognition for 'HUE'

NEW YORK, Sept. 11 /PRNewswire/ -- The largest brand name in women's legwear has launched its first ever print and outdoor ad campaign. The campaign was developed under the creative guidance of George Lois, Lois USA of New York.

The purpose of the campaign is to gain instant recognition of HUE products by capitalizing on the lyrics of popular love songs. The songs chosen for the campaign include: "I Honestly Love HUE," "HUE Are My Special Angel" and "I Only Have Eyes for HUE." The song titles are the ...

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