Switches revolutionizing antacids. (switches from prescription to over-the-counter status)

Chain Drug Review | August 14, 1995 | Copyright

NEW YORK - With four of the largest drug switches from prescription to over-the-counter status in history set to revolutionize the antacids market, the O-T-C category is poised for tremendous growth, according to suppliers and retailers.

Projections by the pharmaceutical companies behind the new breed of antacids (products that actually prevent the stomach from forming excess acid rather than neutralize it after the fact) feel that their new O-T-C products could cause the segment's annual volume to top $2 billion by the end of the century. Currently, the overall antacids ...

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