Color and personality: Strong's Interest Inventory and Cattell's 16PF.(Report) From: North American Journal of Psychology | Date: December 1, 2007| Author: Lange, Rense; Rentfrow, Jason | COPYRIGHT 2007 North American Journal of Psychology. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Three studies addressed the relation between color preference and personality, based on subsets of respondents from a pool of volunteers who participated in a series of Career Transition Clinics provided by an Atlanta, GA church. It was hypothesized that the mostly inconclusive findings of earlier research are primarily due to the piecemeal nature of the analysis afforded by standard statistical method. Hence, the central data analyses were performed using a neural net approach. Stu...