The financial industry continues to be challenged when it comes to the Latino consumer. With a large percentage of Latinos termed "unbanked", financial opportunities from checking accounts to stock portfolios remain mostly out of reach.

In the summer of 2006 issue of Journal of Consumer Affairs, Sherrie L. Rhine and William H. Greene reported that 34 percent of U.S.-born Latinos ate unbanked, and that Mexican and other Latin American immigrants have the highest rates of being unbanked among all immigrants.

Furthermore, according to the National Council of ...

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