Bond No.9 expands Warhol fragrance collection.(Andy Warhol Enterprises Inc.)

From: WWD | Date: December 28, 2007| Author: | Copyright information

Byline: Michelle Edgar, Jennifer Liang

With her latest Andy Warhol-inspired fragrance, Bond No. 9 founder Laurice Rahme is trying to turn niche marketing into an art form.

Rahme plans to launch Andy Warhol Union Square, a fragrance sporting a bottle decorated with 10 variations of a famous "Flowers" series, done by the pop artist in the Seventies. The fragrances are being offered in a variety of 10 different bottles, each with a slightly different version of the flower print based on original silk screens of the "Flowers" print. For avid collectors and hard-core Warhol ...

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