Who's telling, stories? An IABC survey shows that communicators are using storytelling in their work, but obstacles remain.(iabc survey results)

Communication World | January 1, 2008| | Copyright

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When the Sodexho Foundation, the charitable arm of Sodexho Inc., sought to boost employee participation in payroll contributions last year, it turned to storytelling. The foundation included an insert with paychecks that included the stories of beneficiaries of the foundation's programs as a call to action. One such story was Toni's:

Being a single morn of six children makes it very hard for me to live out my own dreams. After graduating from the Sodexho Foundation-sponsored Community Kitchen, I am now able to fulfill a long-overdue ...

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