HUE LAUNCHES FIRST-EVER MAJOR ADVERTISING CAMPAIGN

PR Newswire | August 31, 1995 | Copyright

NEW YORK, Aug. 31 /PRNewswire/ -- HUE, a leading manufacturer of women's legwear distributed internationally by Kayser-Roth Corporation, is launching its first-ever major advertising campaign this fall, promoting its collection of legwear and related apparel. Kayser-Roth is spending approximately three-quarters of a million dollars to promote the fall line alone.

R. Keith Mabe, Vice President, Marketing Department & Specialty Division, in announcing plans for the new ad campaign, said, "We expect this to be our most successful season to date, and we are prepared to ...

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