Making Leopard upgrade-worthy: Apple earns your $129 one feature at a time.(FROM THE EDITOR'S DESK)

Macworld | January 1, 2008| | Copyright

In marketing Leopard, Apple doesn't suggest that you should upgrade to the latest version of Mac OS X simply because it's newer than the version you're using now. Nor does Apple try to convince you that Leopard is worth the cost of upgrading simply because it has a bunch of shiny new technologies. Both of those things may be true. But Apple realizes (quite rightly) that Mac users don't automatically upgrade to a new operating system just because the company makes one available.

Two and a half years ago, when Tiger was new, Apple touted its 200-plus new features. ...

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