Coca-Cola Pops The Top On 10-Year Sponsorship Extension With NASCAR.

Business Wire | December 7, 2007 | Copyright

Agreement Renews Coca-Cola's Exclusive Position with NASCAR for All Non-Alcoholic Beverages Through 2017

ATLANTA -- Coca-Cola is expanding upon its 40-year relationship with NASCAR by extending its long-term partnership with the sanctioning body through 2017. The sponsorship commitment, one of the most significant in professional sports, allows multiple Coca-Cola brands to connect with racing fans and support NASCAR at all levels - from helping to fund grassroots racing to associating with some of the biggest names in the NASCAR Sprint Cup Series.

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