Integrated Brands announces purchase from General Mills of Colombo hard pack frozen yogurt business and entering into long term frozen dessert licenses for Colombo, Betty Crocker, Trix, Count Chocula and Lucky Charms.

RONKONKOMA, N.Y.--(BUSINESS WIRE)--Aug. 16, 1995--Integrated Brands Inc. (NASDAQ - IBIN) (formerly known as Steve's Homemade Ice Cream, Inc.) announced today that it purchased General Mills Colombo hard pack prepackaged frozen dessert business.

Colombo Shoppe Style Frozen Yogurt is the second largest volume brand in the super premium frozen yogurt segment. The Yoplait-Colombo Division of General Mills will continue to market and distribute Colombo Shoppe Style Frozen Yogurt to its food service customers. Integrated Brands Inc. also announced that it entered into twenty year…