Delivering solutions.(management of Crescent Electric Supply Co.)(Company overview) From: Industrial Distribution | Date: November 1, 2007| Author: Kickham, Victoria Fraza | COPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

By Victoria Fraza Kickham, Managing Editor

Crescent Electric Supply uses service and knowledge to sell automation and control systems to industrial customers

When it comes to penetrating new markets, service and knowledge are the surest ways to make an impact. Just ask Dick Schmid, vice president of marketing for Crescent Electric Supply, an electrical distributorship that made a name for itself selling to electrical contractors throughout the Midwest in the e...