Panasonic Computer Solutions Co. Winner: Integrated Campaign (more than $200,000).(Creative)(Brief article)

From: B to B | Date: October 22, 2007 | Copyright information

Panasonic Computer Solutions Co.-a unit of Panasonic Corp. of North America Agency: Sigma Group, Oradell, N.J. Campaign name: "It's Not Just a Laptop'' Launch date: September 2006 Creative credits: Marca Armstrong, director of marketing, Panasonic Computer Solutions Co.; Danielle Marchetti, senior vertical marketing manager, Panasonic Computer Solutions Co.; Michele Paccione, executive creative director, Sigma Group; Diane DeCastro, senior account director, Sigma Group Why we liked it: Isn't it about time to officially declare PCs, or in this case, laptop PCs, pure commodities? ...

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