Tangerine rediscovers its mojo (and chocolate liqueurs).(confectionery: kids)(Brief article)

From: Grocer | Date: October 6, 2007 | Copyright information

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In the competitive confectionery business, Tangerine is a small PloVer with on annual turnover of 60m [pounds sterling] pitched against the likes of Codbury at 6.6bn [pounds sterling].

But the independent sugar confectionery company has been likened to a sleeping giant by its head of marketing Helen Sears.

"Prior to the purchase of Toms Confectionery in January 2006 there wasn't a strong focus on the branded side of the busin...

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