Reevaluating segmentation practices and public policy in classical performing arts marketing: a macro approach.

From: Journal of Arts Management, Law and Society | Date: June 22, 2007| Author: | Copyright information

ABSTRACT. This article questions existing performing arts market segmentation practices in the United States, probing for examples of unintended exclusion and discrimination. The author critiques specific performing arts marketing scholarship and the segmentation practices that stem from it. Future growth of the performing arts industry's audiences may rest on the ability to define their composition more broadly, to be more inclusive rather than exclusive. At the same time, marketing theory, research, and practice may need to be specifically developed to meet the needs of both the ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

Beijing to stage international performing arts festival
; ...conference of the International Society of Performing Arts (ISPA) in New York, she was surprised...loitering outside the world arena for performing arts. Six years later, Chen and her colleagues are busy preparing for the China Performing Arts Fair and 2002 ISPA International Forum...
TPAM 2001.(Tokyo Performing Arts Market)(Brief Article)
; ...people involved in the performing arts industry can gather, network, exchange...APAP (the Association of Performing Arts Presenters) conference...equivalent is the Tokyo Performing Arts Market (TPAM), which was...other businesspeople in the performing arts, from ...
Toward a demand-side cure for cost disease in the performing arts.
; ...business of the performing arts inevitably must...inability of performing arts firms to enjoy...productivity in the performing arts. Using a crude...limited to the performing arts industry, it should be...demand for the performing arts is assumed ...
All the world's a stage for performing arts students
; Overview: The structure of the Diploma in Performing Arts reflects that of a professional training...and over who is looking to enter the performing arts, or improve their current skills and...theatre and television. While the performing arts is often about being in the right...
Between preservation and tourism: folk performing arts in contemporary Japan.
; JAPAN'S FOLK PERFORMING ARTS (minzoku geino [TEXT NOT REPRODUCIBLE...promotes the exploitation of folk performing arts as tourist resources, clearly expresses the current situation of folk performing arts. Thus, before debating the pros...
Pursuing an education in performing arts
; ...06-23-2007 Pursuing an education in performing arts By JOANNE LEVY-PREWITT Date: 06-23-20...school sophomore with a passion for the performing arts. She is intent on pursuing this field...community theater. Her dream is to enter a performing arts program at a reputable college. How...
Performing arts under one roof
; New Straits Times 07-11-2004 Performing arts under one roof Edition: 2* THERE'S...and cutting-edge facility for the performing arts? The existing structure is a 100-year-o...completely transformed as the new KL Performing Arts Centre, the first integrated art facility...
The Spirit of Love Around the World: An Occupation-Based Performing Arts Program
; ...Love Around the World is an annual performing arts program conducted at Rancho Los Amigos...disabilities through engagement in the performing arts. My vision of such a program became...provides an understanding of how the performing arts can be used as a health promoting...
Book Store Specializes in Performing Arts
; ...07-26-1995 Book Store Specializes in Performing Arts. African American-owned Performing Arts Books in Canoga Park is a full-service...performing artists and those involve in the performing arts. Performing Arts Books specializes in...
Vocalist sings praises of performing arts; 'Informance':Junior high school students learn from artist-in-residence
; The higher calling of the performing arts is to inspire others, Gerald...students in the visual and performing arts program at Washington. All...importance of singing and other performing arts to their own lives and to...