Thoughts on why things always get better.(EDITORIAL)

Music Trades | September 1, 2007| | Copyright

Much was made at the recent NAMM show in Austin of the challenging sales climate. As one dealer said to us, "flat is up in this market." We don't mean to minimize the difficulties, but for the record, revenue downturns are one of the historical inevitabilities of the music products industry. We're not selling a mass market consumable like chewing gum or toothpaste, and periodically the American public chooses to spend less on music and audio gear.

Reviewing sales data for the past three decades, we found that one out of every six years experienced a decrease in total ...

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