Kraft Foods: mainstream muscle. (Kraft Foods Ltd.)(includes related article)(New Food Products Annual: Company of the Year)

From: Prepared Foods | Date: April 15, 1995| Author: | Copyright information

Keeping close watch on the needs and interests of children and mothers have enabled Kraft Foods Ltd. to dominate the large middle American market. Underlying this vigilance in a constantly changing market is a systematic yet free-wheeling new product development process. Its 12 divisions can individually manage this development process, as guided by a five-point corporate philosophy. How the $27 billion company manages to be innovative without compromising system and quality has earned for it Prepared Foods' New Products Company of the Year award.

Kraft's selection as New Products Company of ...

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