Household & Personal Products Industry

Liberty Media buys stake in Borba.(Industry News)

Household & Personal Products Industry | September 1, 2007 | Copyright

* Through its Liberty Interactive division, Liberty Media has purchased a minority stake in Borba, the manufacturer of drinkable and topical skin care formulas. The move could have a major impact on the cosmetic industry, since Liberty's Interactive division also oversees home shopping channel QVC.

In just over a year, Borba has sold nearly $5 million in product through QVC, according to sources.

This isn't Liberty's first entry into personal care. The company already holds shares in Bare Escentuals and, prior to its sale to The Carlyle Group, had a stake in…

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Liberty Media buys stake in Borba.(Industry News)
Magazine article from: Household & Personal Products Industry * Through its Liberty Interactive division, Liberty Media has purchased a minority stake in Borba, the manufacturer of drinkable and topical...could have a major impact on the cosmetic industry, since Liberty's Interactive division also oversees...

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