Brands go private. (clothing manufacturers produce more private label merchandise)

From: WWD | Date: April 25, 1995| Author: | Copyright information

Private-label clothing is increasing in market share, and brand-name clothing manufacturers are being asked by stores to produce private lines for them. Specialty stores report that private label clothing represents about 27% of their sales, while department stores report that it represents about 5%. Private label apparel is expanding from basic items, such as socks or T-shirts, to such areas as suits and dresses.

NEW YORK - As private label merchandise becomes more fashion driven, branded manufacturers find themselves playing a second role: Stores are increasingly turning to them for ...

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